By: Goldie Owens

Many of us fondly recall Coach during its prime, and I have some exciting news regarding recent developments at Coach. It appears that changes are underway, possibly orchestrated by Creative Director Stuart Vevers. Let’s delve into these intriguing updates to the Coach brand.

Established in 1941 in New York, Coach’s mission has always been to tailor their products toward individuality and creativity.

Although the company has fallen off for a while, they are tailoring their products to be more appealing to Gen Z. Coach partnered up with various influencers like Megan Thee Stallion, who was part of a marketing campaign that grabbed everyone’s attention.

The company is teaming up with young and famous social media influencers to show that these influencers like and use Coach products.

Coach introduces new designs and collections that reflect the interest of Gen Z, aligning with the trendy aesthetics, appealing color schemes, and other trendy aspects.

The brand is amplifying its social media presence, making its website look appealing since the digital age is more used by Gen Z.

They are even making an effort to be sustainable and ethical to show that they are making an effort to appeal to Gen Z and encourage them to partake in it.

Gen Z even values inclusivity and diversity. Coach has incorporated these principles into its marketing and branding, featuring diverse models and celebrating individuality.

Photo by: Twitter