Written by Goldie Owens

Much like the ever-changing landscape of the fashion industry, technology has also been on a dynamic journey. Many people know that artificial intelligence (AI) has become an integral part of the evolution of fashion. Artificial Intelligence, commonly known as AI, is software created to generate content like a human. AI has emerged as a game changer across various domains. Incorporating AI into different processes enhances efficiency and productivity within organizations and allows organizations to redirect their focus toward fostering creativity and tackling complex challenges.

Fashion companies using AI could be a source of algorithm analysis to understand what products are the most appealing to customers and to identify customer-specific preferences to create clothing tailored to them. This use of AI can enhance customer satisfaction and increase sales for clothing retailers.

AI can help supply chains keep track of production to avoid overproduction, which can help companies support environmental aspects. According to Forbes, it has the potential to significantly impact sustainability by enabling precise assessments of waste reduction, enhancing customer satisfaction, and boosting profits. These can be great as they can help companies make an effort to become more sustainable, but it could be detrimental to the team’s creativity and individuality.

The downside is that AI could lead to fewer people having jobs as it could support data analysis and customer service; it can even take away the creativity aspect of fashion by generating ideas. Increasing the skillsets is one way to handle that potential issue. Because fashion companies use AI, they must ensure that the AI is performing ethically regarding privacy and bias algorithms.

As AI is getting used more often, the fashion industry must find a balance between the positives and negatives for future development.